Can’t seem to make it onto the first page of search engine results?
Frustrated by the fact that your site simply isn’t attracting the number of visitors and conversions you want?
It might be time to shift your focus to strengthening your organic SEO strategy. Read on to learn 5 organic SEO tips you can begin to implement today.
1. Focus on Content
Some argue that well-written content is just as crucial, if not more so, than developing an SEO strategy.
While we think it’s important to strike a good balance between the two, if you present yourself as an expert in your field, people are going to visit your site more frequently. Of course, this will help you to rise in the rankings.
Ensure that your content is creative, engages your readers (this is why a comments section is so crucial) and free from any grammatical errors. If you’re not a brilliant writer, it’s OK — just hire someone who is.
Also, create content that is shareable. Always include “sharing” buttons that allow your readers to easily upload your blog post or product page to their social media accounts. This will also gain you more hits.
2. Improve Site Navigation
It’s not rocket science: the easier and more intuitive your site is to navigate, the more time users will spend on it.
This doesn’t just mean that visitors are more likely to take an action on your site thanks to responsive design. It will also increase what’s called your “dwell time” — AKA, how much time the average user spends on your site.
Sites with longer dwell times rank higher in search engine results.
3. Claim Your Listings
It’s absolutely essential that you claim your Google My Business listing. Not only will this help you to rank higher, but it will also prevent your competition from claiming it.
Additionally, it’s a good idea to submit your website to online directories to make it even easier for people searching for your specific products or services to find you.
4. Update Your Site Frequently
There are countless benefits to blogging, but one of the main ones is that it tells Google and other search engines that you are frequently updating your site.
Sites that have new content added weekly or daily will be much more likely to rank higher in search engine listing. To ensure you stay up-to-date with postings, sit down with your team and create a posting calendar.
5. Strengthen Your Anchor Text
Anchor text, or the words you use to link out to an internal or external link, are incredibly important for SEO.
If your anchor text is irrelevant to the topic of your blog post or web page, Google will notice — and penalize you by dropping your site in its rankings. You need to keep your anchor text short and sweet — no more than three words. Additionally, avoid linking to your keywords when possible, especially when linking internally.
Make the Most of these Organic SEO Tips
Thanks to this list of organic SEO tips, you’re ready to make this the year your website gains both visitors and credibility.
What else can you do to strengthen your website? Spend some time on my site or contact me to find out.