Taking Advantage of Email Blasts
In this age of digital marketing, email blasts may seem like an old school way to reach out to your company’s client base.
But think about how many emails you receive in a day, and how many times a day you check your email. A lot, right?
In fact, in 2014 the average person received about 121 emails per day– and that number is expected to rise to 140 emails per day by 2018.
It’s clear- people check their emails a lot. And when you slip your company’s email blast into your client’s inbox flow, it will get seen.
Whether it’s promoting a special offer, advertising new products or services that your company offers, or just a friendly check in, email blasts are an effective way to reach your customer base and advertise to them.
Read on to find out more about how to take advantage of email blast marketing.
Keep It Simple
Because the average person receives so many emails per day, make sure that your email blast stands out from the crowd.
Rather than bombarding your customers with a lot of emails in order to catch their attention, limit the number of emails you send and make sure that the length of the emails themselves are quite short.
If your emails are too long or contain large blocks of text, your readers won’t know what information to focus on. It’s easier if your blasts focus on one message and stick to the point.
A couple more good tips are to stay away from confusing-looking graphs or spreadsheets and to make sure your font is a readable size.
Who Are Your Readers?
Knowing your audience is key to creating effective email blast marketing.
No one will read your emails if they’re not relevant to their interests! It’s always a good idea to separate different clients into different groups and personalize your emails blasts from there.
For example, if you are a sixty-year-old man, you may not be interested in receiving emails about the newest women’s bikinis a clothing store has on sale. (You never know, but you get the point.)
Once you know who you’re actually sending emails to, talk to them like they’re your friends!
Reading a formal email is not only a rigid experience, it’s also boring. You can be professional and friendly at the same time.
Start with the greeting. “Dear Mr.____” doesn’t sound too fun, does it? Calling clients by their first name establishes a familiar and approachable relationship. Use this to set the tone and then take off from there.
Making email blasts personal will show your client base how approachable you are, and that they can easily reach out to you about anything.
Does Email Blast Marketing Really Work?
Yes! Here’s how.
Email blast marketing nurtures leads for your company seamlessly. And a lead that is nurtured increases sales 20 percent more than a cold lead.
And the best part is, it’s easy and free! Integrating email blast marketing into your overall advertising plan will help to make you a master digital strategist in no time.
Don’t hesitate to reach out to me with comments or questions. I’d love to hear from you!