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How To Become the Ultimate Digital Marketing Strategist

by Jul 10, 2017Digital Marketing

Successful big and small businesses have one thing in common – they run innovative, successful and high-quality marketing campaigns.

In this era of internet and technology, a well-defined marketing plan can’t be executed without paying attention to the digital component.

Digital marketing specialists have the knowledge, skills, and freedom to create an authentic digital voice for a brand and help the business connect to its readers.

ButĀ digital marketing trendsĀ are constantly changing. What’s working one year may not be a good choice for the next. New tactics are invented and old ones are tossed aside.

Interested in becoming a digital marketing strategist? Keep reading to find out how to take the first steps towards this lucrative career path.

Steps to Becoming a Digital Marketing Strategist

The first step to becoming a successful digital marketer is to do research on what this career entails.

Being a digital marketing strategist is much more than being internet and social media savvy. It takes a deeper understanding of customer psychology and an ability to recognize what your target audience needs.

And because the main goal of all businesses is to make a profit, your digital marketing strategy should persuade potential customers to buy and old customers to return.

At the same time, you should be able to measure the results of your strategy and your personal results as a marketer.

How to Create a Digital Marketing Strategy

Besides forming relationships with potential customers, one of the main purposes of any marketing strategy – including digital – is an ROI (Return on Investment).

A good digital marketing strategist layers out their digital strategy into several sections:

  • Goals
  • Target Audience
  • Budget
  • Timeframe

So first, you need to set clear, attainable goals for your strategy. Once you have your goals laid out, you should define your target audience and their needs, habits, and channels.

Based on these two markers, you can create a step-by-step strategy based on the current market trends and how your audience responds to them. On the other hand, you should also pay some attention to your competition and how they’re handling the trends.

To see if the strategy is effective, you need to measure the results and data produced throughout the campaign. This is where KPIs (Key Performance Indicators) come into play.

Finally, you can’t create a full-blown marketing plan without considering your company’s budget. If you can save money somewhere, redirect this portion onto channels and options that are sure to work.

The bottom line is a good ROI for the business and a successful digital marketing campaign for you.

Also, bear in mind the timeframe for your strategy. Stretching it out too far or rushing it for faster results can have the opposite effect of what you hope for.


Becoming a digital marketing strategist may not be a piece of cake, but it’s a rewarding, exciting and creative career.

Following the trends and staying connected to various online channels is an effective way to dip your toes into creating a solid digital marketing strategy, one that’ll generate results, make a profit and attract new customers for your business.

If you have any questions on becoming a top digital marketing strategist or you have any thoughts you want to share, get in touch with me.