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Once you’ve decided to create your own business, the next thing you must do is set some digital marketing goals.

Like anything else in life, digital marketing doesn’t come without its fair share of challenges. But, for every problem, there’s a solution.

Let’s take a look at a few.

An Over-Saturated Market

When selecting your niche, consider how many websites already exist in your area of expertise. Some industries have upward of a billion websites that offer the same service.

What will make you stand out? Are you offering a product or service that will solve a problem for others?

Not only must your product be unique, but so must your delivery. Designing a website that clearly defines who you are and what you do is your first step.

Along with your top-shelf website, you’ll also want to run your own blog. Write articles that are not only interesting but in some way beneficial to your target audience.

Guest post on other industry blogs, too, leading them back to your company site.

Generating Traffic and Leads with Your Digital Marketing Goals

Once you’ve set up an awesome website, now you need people to come and visit it. The 2017 State of Inbound Report shows that 63% of marketers find this to be their biggest challenge to their digital marketing goals. The good news is, the bigger the problem, the greater the number of solutions.

I can’t say this enough: content is king. Together, you and I can master the most effective SEO strategies. But, if your content doesn’t grab readers, it’s all for nothing.

Irresistible headlines are the name of the game. Images also need to be your focus. Source clean, crisp images and infographics that tell a story.

Today, consumers are moving toward video content. A quick YouTube video or clip stands to serve an even greater advantage.

Start talking with a strategist today to develop an implementation plan across new channels.

Ad Fraud

Last year, ad fraud cost the US marketing industry more than $7 billion. So, what is it?

Unfortunately, ad fraud comes in many shapes and sizes. It’s a scam where the wicked of the web trick advertisers into paying for a worthless product, such as fake web traffic or ineffective ads.

Examples of this include click fraud, search ad fraud, and pixel stuffing. You’re paying for a service that promises to drive potential clients to your site. Instead, they’re being redirected all across the web, landing anywhere but your site.

How can you combat ad fraud while still mastering your digital marketing goals? Well, like the battle for traffic and leads, there are many different types of band-aids.

Start by reviewing your website’s analytics, examining traffic patterns. If you’re seeing increased traffic to your site but your conversion rates are not holding up, this is the first sign that the advertising channel you’re paying might be up to no good.

What do you say we start building your online presence today, fitting in with your larger marketing strategy and keeping you safe?